Guias e Estilo

PUR Cosmetics 100 FOUNDATION SHADES?! I'm Confusion Luv | Jackie Aina

What happens when PUR Cosmetics creates a foundation shade range of 100 SHADES?! Will it be gimmicky? Will it be a flop? Let's talk about it!
P R O D U C T S M E N T I O N E D:
PUR 4 in 1 Love Your Selfie Foundation
Alissa Ashley x MAC Lipstick
Too Faced Born This Way Foundation (my shade is Chai)

C O N N E C T W I T H M E:
instagram: @jackieaina
snapchat: jackieaina
facebook: Jackie Aina
twitter: @jackieaina

B U S I N E S S:
For business inquiries please contact

*Some affiliate links are used, which means I may receive a commission should you decide to click that link and make a purchase. My content is 100% not influenced by brands, PR products received, usage of affiliate links, or brand partnerships.

Changing the standard of beauty, one tutorial at a time :)
Phil 4:13


  1. Jackie Aina

    Jackie Aina

    Mês atrás

    PEEPUL - before commenting about my feedback, PLEAZ watch the video IN FULL. I beg, seriously. We saw what happened the last time a beauty brand tried to stunt on us with 60 shades (and how much of a flop that was) OF COURSE people are going to be skeptical of 100 shades! A lot of shades does not mean they are all QUALITY and wearable!!!!

    • onlooker4564


      25 dias atrás

      That thing of you chanting your own name....weird....

    • Grace Riccini

      Grace Riccini

      28 dias atrás


  2. Dominic's Way

    Dominic's Way

    5 horas atrás

    They went “100” % the way Get it 100 % and 100 shades

  3. solis


    Dia atrás

    I love you Jackie. Period. All bad mind & bad attitude kiss her feet. Team Aunt Jackie.

  4. jayla bryant

    jayla bryant

    2 dias atrás

    And that’s exactly what I did. Watched another video 🤣

  5. Blu Blaq

    Blu Blaq

    2 dias atrás

    You are teaching me soooooo much about makeup. ❤

  6. Ivy Aiken

    Ivy Aiken

    2 dias atrás

    it kind of upsets me seeing the jump in shade between the tan and dark. like it is kind of extreme. even tho this is quite good with the diversity the entire makeup community needs to step it up. there are a bunch of slightly different and varying shades in the light but in the dark all the shades are very different and there are definitely shades missing in between. it’s really upsetting because i’m someone who is quite fair but i’m just seeing the favouritism and how unbalanced it is. very disappointing with the entire community with how this is really good but still there is so much improvement that is needed

  7. artemisia trifone

    artemisia trifone

    2 dias atrás

    honestly everyone gave this foundation an Amazing review, i think the beauty comunity is sleeping on this!!

  8. Joy Yi

    Joy Yi

    3 dias atrás

    I don’t think that 100 shades is gimmicky some of us haven’t ever found a perfect shade

  9. Skye bouwkamp

    Skye bouwkamp

    4 dias atrás

    People say there’s not enough shades and then they say there’s too many shades. No one will ever gonna be happy with what brands do.

    • Ashley


      20 horas atrás

      People were happy with Fenty and their foundation range.

    • Jackie Aina

      Jackie Aina

      3 dias atrás

      people don’t watch THE FULL VIDEO before commenting and it shows. those of us who are used to being left out are allowed to be skeptical.

  10. 1969Vanessa G

    1969Vanessa G

    5 dias atrás

    DG 7 is what Jackie picked. DPG 1 As a correcter. picked. Primer Milk Hydrowater primer.

  11. Mollie Schonberger

    Mollie Schonberger

    6 dias atrás

    for those of us ordering online, they have an EXTREMELY extensive shade matcher on their website. I tried it out with several of my foundations and got the same result every time! Way to go, Pur!!

  12. doorframepush


    7 dias atrás

    Teint Idole is over-rated imho. I used to use it, the coverage sucks.

  13. Charity Smith

    Charity Smith

    8 dias atrás

    Pls do a video with the fam!

  14. McKenzie Jones

    McKenzie Jones

    8 dias atrás

    If you think about every race has their own definition of what is dark for them so it makes sense that their are some colors in the dark category that aren’t dark to you, but they may be dark to people in other cultures who’s used to lighter skin. Does that make sense ?

    • Jackie Aina

      Jackie Aina

      8 dias atrás

      that once again ignores specific demographics of people who ACTUALLY are dark. For example there are some Asian cultures who are just as dark as black people are. If we continuously allow what is the “majority” (white) to set the standard a lot of us will continuously be left out.

  15. Ana Allen

    Ana Allen

    9 dias atrás

    wait.. thats it... out of 100 shades thats the darkest? DISPICABLE JACKIE. snd @PURcosmetics 100 fuckin shades means nothing if theres barely any dark shades. white society strikes again competing w each other n not caring b the consumer. ITS NOT AB HOW MANY SHADES U HAVE IN TOTAL ITS AB HOW MANY DARK SHADES THEIR. like jackie said this is a gimmick

  16. Super Kay

    Super Kay

    9 dias atrás

    Jackie...did you just hit the whoa? Lmao

  17. A Isse

    A Isse

    10 dias atrás

    Thank you for the review. I decided to make a purchase based on your review and used your swatches to pick a shade. The foundation is so great but the brush is just okay. I have been wearing the foundation for 2 weeks and I've been getting so many compliments. When I ask people if they know you everyone is like "of course". I have connected with so many people who also follow you. Thank you Jackie for the swatches and for your honest review. Love from Canada! 💕

  18. Victoria Stone

    Victoria Stone

    10 dias atrás

    I love you!

  19. Fermin Ortiz Jr

    Fermin Ortiz Jr

    11 dias atrás

    1,000 shades next

  20. Jamie Hargrove

    Jamie Hargrove

    11 dias atrás

    Where would you suggest going to get a foundation shade match that would have access to a range of good products.

  21. Jamie Hargrove

    Jamie Hargrove

    11 dias atrás

    The mind your childcare comment hit me hard lol

  22. LB Lipney-Burger

    LB Lipney-Burger

    11 dias atrás

    Jaaaaackie WHAT foundation brush is that? Dang I want to try it

  23. Oblong Polka Dots

    Oblong Polka Dots

    12 dias atrás

    Thank you Jackie for remaining focused and bringing the people what they came for: an honest makeup review. We appreciate the time, effort and insight you put into this review. Keep it up!

  24. ren oops

    ren oops

    12 dias atrás

    Your so pretty and funny it not fair you don't even need make up

  25. Trice Tyme

    Trice Tyme

    13 dias atrás


  26. The Fallen Star

    The Fallen Star

    13 dias atrás

    “Yes my thumbnail is missing”. *I deadass thought she meant the video thumbnail*

  27. A Jar of Jam

    A Jar of Jam

    13 dias atrás

    This was such a thorough review. Thank you!

  28. The Fallen Star

    The Fallen Star

    13 dias atrás

    Sis send me my shade!!!!

  29. ahgase kayla

    ahgase kayla

    13 dias atrás

    thanks for such an in depth review! you look amazing

  30. nehv78 Sm

    nehv78 Sm

    14 dias atrás

    Your makeup looks good.

  31. z a myers

    z a myers

    14 dias atrás

    I might need to go buy that

  32. Lexi Hamm

    Lexi Hamm

    14 dias atrás

    only you could complain that 100 shades doesn't fit your standards of the categories... like girl chill you're far from the darkest shade available and there are a variety of undertones... girl you reaching

    • Jackie Aina

      Jackie Aina

      13 dias atrás

      if you don’t have dark skin and you watch my videos you do not get to boss me around about what criticisms are unnecessary. women like me have been excluded from the industry for decades. sit this one out. not everything has to appeal to you, Lexi.

    • Jackie Aina

      Jackie Aina

      13 dias atrás

      I don’t know how you skipped over the part where I actually pointed out the shades are actually diverse and run very dark. how are YOU, someone 10 shades lighter than me, going to tell me, who is actually of dark skin, what I should consider dark enough? who are you in general? because a lot of you think tan is dark and this is why it’s important to have dark skinned black women in the forefront to share THEIR perspectives on what is considered dark enough and what isn’t.

    • Lexi Hamm

      Lexi Hamm

      14 dias atrás

      @Jackie Aina you literally were saying that the shades in "dark" weren't dark... like dude there were still plenty to go through that would be deep enough for you and those deeper than you... it's such an unnecessary criticism

    • Jackie Aina

      Jackie Aina

      14 dias atrás

      what are you even talking about like did you even watch the video...

  33. Gwendolyn Solanke

    Gwendolyn Solanke

    14 dias atrás

    I am gonna try this......just because you said I should be able to find my shade and its light weight.

  34. Mack Doesn’t

    Mack Doesn’t

    14 dias atrás


  35. Super Kay

    Super Kay

    15 dias atrás

    Jackie did you just hit the whoa? 😂😂😂

  36. Betty Bane

    Betty Bane

    15 dias atrás

    I’m interested in this

  37. Natty L

    Natty L

    15 dias atrás

    Jackie:yes my thumbnail is missing, mind your own business and worry about your childcare Me: Tass 😂😂😂😂😂 *cant breathe *

  38. Books Boots and Music

    Books Boots and Music

    15 dias atrás

    Who else will give the entire video a thumbs up because Jackie made ONE funny comment? 🙋🙋🙋🙋😂

  39. The Dodo

    The Dodo

    15 dias atrás

    When creating the dark category I think they should actually consult several mediums, medium deep, medium dark, dark, medium deep, deep dark etc people of color to gauge the amount of shades they need to produce then average how many categories they need cuz tbh it makes no sense sending out products and calling it diverse if you're not including half of the population that you're targeting when creating and gauging various shades. Because I know that there are many of our people out there who are so dark they have to literally contour with black eye shadow because they can't find their shade so yes it is a step but we need more. Because I am certain that the number of tones and shades of ppl of colour out there does not stop at just a few deep shades.

  40. Charis Sims

    Charis Sims

    15 dias atrás

    Okay but when I think of olive , I think green ?? Somebody help me out 😭

  41. Audriana Tony

    Audriana Tony

    15 dias atrás

    O fawk nooo. Where is the theme song sis!! 😂😂

  42. Angie Hoyos

    Angie Hoyos

    15 dias atrás

    Guys i just started my youtube chanel from zero, would appreciate some love ❤️

  43. IndiaJL


    15 dias atrás


  44. Aida G

    Aida G

    16 dias atrás

    It feels like ester lauder double wear

  45. Nadia Nanette

    Nadia Nanette

    16 dias atrás

    This girl is good. Lol. Jackie Jackie Jackie. Jackie Jackie

  46. Mary Macfadzen

    Mary Macfadzen

    16 dias atrás

    It looks like that shade matches you perfectly!

  47. Nikki Raynor

    Nikki Raynor

    16 dias atrás

    does anyone know what lashes she’s wearing? 🙏🏻

  48. kilyssah


    16 dias atrás

    Their website is helpful too with finding your shade.

  49. Beatrice2 2

    Beatrice2 2

    16 dias atrás

    Contacted PUR and they said Ulta decided on the number of shades they would have in the store and which ones, not PUR

  50. Andrea Guerrero

    Andrea Guerrero

    16 dias atrás

    Jacki the real MVP tho, suggesting tester bundles for us to find our match in this collection! I'd buy several of those bundles.

  51. Boi I think not

    Boi I think not

    16 dias atrás


  52. kldruh


    16 dias atrás

    AUNTY JACKIEEE could u make a video of urself fasting for 12 hours like us muslims?

  53. Amoy Hong Ping

    Amoy Hong Ping

    16 dias atrás

    I would love to have this collection because i have no idea what is my shade or undertone. And a lot of cosmetic stores by me doesn't have a lot of variety

  54. alwayzjello


    17 dias atrás

    Where can I buy the minis?

  55. alwayzjello


    17 dias atrás

    I consider myself in the light to medium category in most foundations, so I was surprised to be in the tan category for this one.

  56. cherrypie37


    17 dias atrás

    During the summer I am about your complexion, living in Germany is interesting on finding shades. But when your African hair braider call you light in July. There are a lot of shades darker than you.

  57. Sunset Gao

    Sunset Gao

    17 dias atrás

    She looks like she isn’t even wearing foundation! Wowowowow

  58. MelonMonay95


    17 dias atrás

    I have hope that with 100 shades undertones will be easier for all of us and everyone should have that near perfect match without second guessing or having to mix or manipulate to “make it work” and they look so moisturizing and smooth 😍

  59. Kennedy Montanye

    Kennedy Montanye

    17 dias atrás

    Pores? WHERE?!?!

  60. Courtney Bracey

    Courtney Bracey

    17 dias atrás

    “No pores found...error 404” 💀. Loved this review!

  61. Eva Marva

    Eva Marva

    17 dias atrás

    "100 shades of what SIS? Who is YOU shading? YOURSELF!!??" *Jackie STAPPIT 😭😭💀💀!!* Kite m' viv souple (let me live, please) 😩!!!

  62. Maraviar McCoy

    Maraviar McCoy

    17 dias atrás

    Pretty foundation and I also have dry and oily combination skin. It's like for the dark shades it's to light and thanks for sharing your information.

  63. jdeang817


    17 dias atrás

    I bought the pressed powder for my daughter last night, it looks amazing on her!



    17 dias atrás

    Your skin looks beautiful. Even before the foundation!! Gurlllllllll. Love this video. You made me want this foundation even tho I don’t wear full coverage lol

  65. Justine Deruyck

    Justine Deruyck

    18 dias atrás

    I wonder if the lighter shades in the categories are supposed to be possible concealor shades for the foundation shades in the category.

  66. Ashley Marie

    Ashley Marie

    18 dias atrás

    i love that you upload so much 💙 i never get tired of hearing you & laughing at how silly you are 💙💙 love you auntie jackie 🥰

  67. doombuggy123


    18 dias atrás

    Shoooooooot, that foundation made your skin look FLAWLESS

  68. AngelsHikari


    18 dias atrás

    Cool heading there now!

  69. Monica Williams

    Monica Williams

    18 dias atrás

    Jackie is the female version of Kevin Hart. She makes me laugh so hard! Love ya girl!

  70. my dost

    my dost

    18 dias atrás

    Does... does she not realise that because something is light on her doesn't mean it's automatically light... like gurl if someone who was deeper then you put on YOUR foundation match it would look white on them. The shade range was bomb and FOR EVERYONE and ya'll still find a way to put down a brand that's so clearly trying...

  71. Aza Briand

    Aza Briand

    18 dias atrás

    Maybe it’s just on camera but DG6 looks exactly like your skin ❤️

  72. Laporsche La Belle

    Laporsche La Belle

    18 dias atrás

    I got so many goosebumps thinking about how much she changed the makeup world for us brown skin gals omg I’m shook

  73. Catherine Martinez

    Catherine Martinez

    18 dias atrás

    Keep killing it I love your reviews! This is Cat I met you at the elfbeautysquad event in NYC! I hope all is well and remember how you said keep pushing with my ASL? I’m still doing that 🔥🙌🏼❤️

  74. Sabrina Mitchell

    Sabrina Mitchell

    18 dias atrás

    That's a generous pump, i do love me a generous pump.... Me too sis, me too

    • MUMT Kayla

      MUMT Kayla

      13 dias atrás

      Sabrina Mitchell girl 👏🏻 I just choked on my Reese’s puffs!

  75. Gwen's World

    Gwen's World

    19 dias atrás

    Can you do a video about shade matching to your sisters and cousins?

  76. Heather Monroe

    Heather Monroe

    19 dias atrás

    Jackie you look so beautiful!!

  77. Isaiah Jerome

    Isaiah Jerome

    19 dias atrás


  78. Krys_tal


    19 dias atrás

    Sadly the ulta's in my area do not carry the deeper shades, surprise, surprise.

  79. Classy Lady

    Classy Lady

    19 dias atrás

    That's a pretty foundation on you girl!

    • Jackie Aina

      Jackie Aina

      19 dias atrás

      thank you!

  80. Briante Epps

    Briante Epps

    20 dias atrás

    Yes!! I'm glad that this foundation worked for you and wore so beautifully. Looks like PUR really came out the gate SWINGING 🙌❤



    20 dias atrás

    I don’t even wear foundation anymore, but I NEED this! It’s soooo glowy.

  82. Jordan Fincher

    Jordan Fincher

    20 dias atrás


  83. Ruru Home

    Ruru Home

    20 dias atrás

    No pores found... error 404!! 🤣🤣🤣🤣

  84. Nicole Rocamora

    Nicole Rocamora

    20 dias atrás

    Ok so now I have to immediately buy the milk primer AND this foundation. Thanks Jackie

  85. Alejandra Garcia

    Alejandra Garcia

    21 dia atrás

    Love watching you, always making me laugh!😂❤️

  86. Halie Knowles

    Halie Knowles

    21 dia atrás

    Hey @jackieaina I think your Instagram was hacked bc for some reason I’m blocked. Would love it if you could reach out so I could continue supporting you on all your platforms❤️

  87. Ashley Smith !

    Ashley Smith !

    21 dia atrás

    OK ! So am I the only person digging this calm black look or whatever 😁

  88. Jai Fierce

    Jai Fierce

    21 dia atrás

    I swear I freaking love herrrrr! 😂💀

  89. Tatyanna Aaliyah

    Tatyanna Aaliyah

    21 dia atrás

    Auntie just start your own cosmetic line pleaseeeeeee!!!! 😩😩😩😩

  90. Mrudula Akkinepally

    Mrudula Akkinepally

    21 dia atrás

    Love the content! But please do an updated best concealer video!!! Thank youuuu

  91. Sugru Y

    Sugru Y

    21 dia atrás

    Jackie is basically the iiSuperwomanii of the beaut community

  92. K H

    K H

    21 dia atrás

    You seem angry in this video....

  93. Jalah Davis

    Jalah Davis

    21 dia atrás

    So how do you get the full box

  94. Lizzeth Morales

    Lizzeth Morales

    21 dia atrás

    I really wanna go get this now. Look what u made me do! Making me wanna spend money! I'm supposed to be saving!! Lol. Love you gurrllllll!!!!

  95. Maxi Edwards

    Maxi Edwards

    21 dia atrás

    I love the way you support other influencers of color. Nyman actually shouted you out on one of her last videos as well. Kudos ladies. I love it!

  96. Briana Hanks

    Briana Hanks

    21 dia atrás

    I'm LIVING for this eye look and the foundation is truly flawless based on your and Alissa's video

  97. Miz Honey

    Miz Honey

    22 dias atrás

    Imagine my surprise to realize I was “dark” in makeup. Up until the last couple years even being medium by black standards my shade has been one of the last shades in the line or I’m forced to mix the jump between two shades just left me out completely

  98. Malene von-Ahnen

    Malene von-Ahnen

    22 dias atrás

    Buuut whyyy is it soo hard to make deep deep dark foundations?? I dont get it...Is there some ingredient thats expensive or? Not enough help in the lab? I mean Nyma's skincolor +++ needs bronzer, contour and foundations...fair foundations are all over, we dont need more fair foundation options!!

  99. AngelaMUA


    22 dias atrás

    "Calmfully" 🤣🤣🤣

  100. Isabel Manahl

    Isabel Manahl

    22 dias atrás

    “Y’all got the secret sauce we need to talk”😂😂

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